Lycoming College, a nationally known and highly respected liberal arts college located in Williamsport, PA, retained the services of Impact Advertising to promote a series of open houses held on the school’s campus. The goal was to promote the open houses to potential local students, so Impact developed and placed a series of billboards to publicize the events. The art for these boards needed to convey the established brand of Lycoming College, while also standing out in the crowded field of outdoor advertising. The smiling faces immediately attract the viewer’s eye, while the size of the headline and other vital information allow passing motorists to easily and quickly absorb the message of the advertisement. This particular board displayed for over 3 weeks, drawing nearly 200,000 views.