West Milton State Bank serves the Central Pennsylvania region with 6 offices located in the communities of West Milton, Lewisburg, Mifflinburg, Watsontown, Beaver Springs, and Northumberland. Impact assisted the bank in designing their annual report during a crucial period in which the bank was expanding the use of technology in their procedures. The cover was designed to communicate the technological advances accomplished by West Milton State bank using the theme of “Touch & Technology”. The designers at Impact utilized graphics, colors, and shapes to represent these advances, while also incorporating the branding of the bank. The inside of the annual report was just as attractive, continuing the use of the colors and graphics established on the front cover to carry the theme throughout. The large collections of graphs, charts, and copy were meticulously organized and laid out by the Impact design team to comply with all standards, rules, and conventions that apply to the financial industry.