Impact Advertising created a series of television commercials for the “Life Is Complicated” tourism campaign for the Williamsport/Lycoming County Visitors Bureau. The concept developed and executed in house juxtaposes scenes of chaos in every day life with the tranquil, slow paced life in the Williamsport and Lycoming County area, wrapping it all up with the tagline “Life is complicated… your weekend getaway shouldn’t be”. The spots were also utilized as a targeted pre-roll campaign on YouTube.