These newspaper ads were developed by Impact as part of a campaign to increase the profile of a Williamsport based recycling facility. These print designs primarily emphasize the monetary and environmental reasons for customers to recycle with Staiman’s, but also communicate which actual materials are eligible for recycling. A secondary message is the celebration of the 100th anniversary of the company with an overview of the facilities and equipment at Staiman’s. These ads used graphics and photos to educate readers on the general practice of recycling, while presenting a very professional image of the company and encouraging them to choose Staiman’s.
http://www.staimanrecycling.com/