Ken DiRocco
Ken oversees our accounting, operations, and media departments. Ken spent his the first 17 years of his career specializing in business-to-business and direct marketing advertising for several national companies. He has held positions of Creative Director, Advertising Director, Marketing Manager, and Director of Marketing. He garnered much recognition for numerous B-T-B campaigns in the national public library markets, federal regulatory, and the Christian electronic markets.
For the last 15 years he has concentrated on retail advertising. He has served as Executive Vice President of Operations for a national co-op advertising company and personally worked on accounts such as John Deere, Trane, XFL, Bombardier, and Air Jamaica.
Ken’s areas of expertise are: Media strategy, negotiations, media planning, creative strategy and concepts, branding and image, creative direction, research and analysis, cost analysis, business operation management, salary and compensation management, profit center management, acquisitions, and finances.