Impact Advertising was tasked with the challenge of developing the visual identity for the Lycoming County Visitors Bureau. This logo would be utilized in all marketing efforts and materials promoting a great variety of attractions and features unique to Lycoming County. This logo rises to that difficult challenge by using a variety of color and silhouettes to capture and convey the major attractions of the county: baseball, outdoors, Victorian architecture, and the arts. The primary environment of the logo was on the Visitors Bureau website, so a horizontal layout was developed to facilitate this, however, a vertical layout was also designed for use in other advertising.