Impact Advertising handles all of the automotive advertising and marketing efforts for Van Campen Motors, the leading Chrysler, Jeep, Dodge, Ram dealership in the Williamsport area. This particular ad appeared in a regional magazine as well as multiple newspapers. The client’s goal was to focus on the longevity of the dealership while presenting a “high-end” modern feel to convey the dealership’s commitment to service. The use of the historic photo conveys perfectly the longstanding, well-established reputation of the dealership, while at the same time the ad is arranged in a very clean, modern and appealing layout. The top portion of the ad provides a nice lead-in for the presentation of the product with the model name and savings jumping off the page. The ad is well anchored with the dealership’s logo and prominent display of the manufacturer brand logos for instant recognition. This ad was very effective with well over 50,000 impressions.