Impact Advertising designed this email for Toyota of Scranton – the premier Toyota dealer in the Scranton/Wilkes-Barre area. The audience for this campaign was current customers. Impact developed the content to display and explain the product, while also creating some sense of urgency. Using the winter imagery and product photos to get the reader’s attention, the rest of the content explains the benefits and use of the product. The conclusion of the email then encourages the reader to make their purchase at the dealership.