Impact created this billboard as part of a comprehensive campaign for a promotion at the premier Toyota dealership in the Scranton/Wilkes-Barre area. The high-contrast, black text on yellow leaps out at the viewer ensuring maximum readability. The spokes-model, appealing immediately to the basic human tendency to look at faces, draws the eye across the design in a natural left to right movement, encouraging a complete “read” of the billboard. The dramatic motion effect around the logo generates excitement, while the use of the promotional URL completes the layout and provides a very memorable way for the viewer to learn more.
http://www.toyotaofscranton.com