Impact Advertising produced this email for Toyota of Scranton – the premier Toyota dealer in the Scranton/Wilkes-Barre area. The audience for this campaign was potential customers, and Impact developed the content to persuade and appeal to them. Using the Toyota brand imagery as the centerpiece of the design, the rest of the content then convinces the reader that they need to visit this specific dealership for the discount and superior customer experience when purchasing their Toyota.
http://www.toyotaofscranton.com