Impact was tasked to take over editing content on the Toyota of Scranton Dealer.com website. We create banners monthly with new vehicle incentives from the manufacturer. We also update the photos and content on the pages regularly to increase the site’s SEO presence. Impact also creates Google and Bing Advertising banners that match the theme of the month, the showroom posters, print advertising, hang tags, the content of the website, and the look of the home page banners. This provides more consistency in the marketing effort. The advertising that drives the person to the website is repeated in look and feel on the homepage and again throughout the site. Impact is also in charge of creating, maintaining, and updating all the content and landing pages for the website. We’ve updated the look several times over the past few years by supplying Dealer.com a template to work from.