This is a great example of the creativity that Impact brings to the table with outdoor advertising design. This piece was executed for a Williamsport based law firm to increase general awareness of the firm and drive viewers to their website. The image is a clever take on the iconic Superman image, with the law firm’s “SZ” logo replacing the “S” of Superman. The headline drives home the idea generated by the image of the law firm being the helpful superhero leaping into action and ready to help. The colors of the design are a subtle use of the firms colors and create an inviting yet powerful feel for the art. The simplicity of the design as well as its creativity are what really make it work well.