Superior Plus Energy Services retained Impact Advertising to create various marketing and promotional pieces throughout Pennsylvania, New York, Connecticut, and Rhode Island. This outdoor billboard was designed to promote both the residential and commercial services offered throughout the Northeast and Mid-Atlantic regions of the United States. The challenge of this design was the amount of information required to be on it. The headline ties this board in to the rest of the client’s marketing efforts and, coupled with the use of eye-catching imagery, relates quickly the benefits that the client brings to customers. The center of the designed is dedicated to listing specifically all that Superior offers, while the contact information anchors the bottom. The billboard presents a sleek and elegant layout that utilizes the client’s corporate colors, fonts and eye-catching, customized photography.