Superior Plus Energy Services retained Impact Advertising to create various marketing and promotional pieces throughout Pennsylvania, New York, Connecticut, and Rhode Island. This direct mail piece was designed to persuade customers to switch to electricity as a home energy source. This mailer was delivered to homes throughout the Northeast and Mid-Atlantic regions of the United States. The dominant yellow of the design grabs the readers attention, while the headline, copy, and offer quickly explain the benefits of switching to electricity. An interesting graphic feature is the clever placement of the client’s logo in the photograph, which was a theme used in much of Impact’s work for Superior. Like many of the projects completed with this client, this one was built to except variable data and was loaded into a system that allowed these pieces to be printed on-demand.