Superior Plus Energy Services retained Impact Advertising to create various marketing and promotional pieces throughout Pennsylvania, New York, Connecticut, and Rhode Island. This direct mail piece was designed to market a promotion that Superior offered to assist customers switching to natural gas as a home energy source. This mailer was delivered to homes throughout the Northeast and Mid-Atlantic regions of the United States. To catch the eye of the customer, care was taken to present the offer in an easy to read format while also maintaining the client’s corporate colors, fonts and general look. Like many of the projects completed with this client, this was built to except variable data and was loaded into a system that allowed these pieces to be printed on-demand.