Impact Advertising developed this logo for Red Cell International Corp., a private security consulting firm based in Washington, DC, whose clients have included the Detroit Metropolitan Airport, the White House Fellows, and the U.S. Army War College. The logo uses a very creative, visual representation of “Red Cell” in combination with a clean, modern word mark to present a distinctive and timeless corporate image. Graphically, the different shades of gray and red combine to produce a very strong, visually appealing design.