This print campaign was designed and placed for an energy supply company serving homes and businesses throughout central Pennsylvania. The driving element of the campaign is the oversized treatment of the headline font. The sheer size, and also the words themselves, make it impossible to avoid reading them. Once the viewer has read the single-word headline, a sub-headline immediately takes them a step further and into the rest of the ad. This campaign generated a very positive customer response for the client company which is now owned by Superior Plus Energy Services.