This example of digital billboard design was produced by Impact for The Eye Center of Central PA, a company with a dozen plus locations throughout central Pennsylvania. The billboard promoted a limited time event during which The Eye Center offered prospective LASIK patients screenings at no charge. The design uses a simple 3 word headline followed by the dates of the event for maximum readability and retention. The logo, web address and eye-catching photograph are all in support of the main message. The colors of the design match those used in all of The Eye Center’s print and online advertising to ensure that the branding carries across all media.