Lycoming County Visitor’s Bureau promotes tourism and travel to the county, and relied on Impact’s online advertising expertise to produce results. Impact designed, planned, and executed a Google AdWords campaign that covered a geographic area stretching from Rochester, NY to Harrisburg, PA, and as far east as Wilkes-Barre, PA. The campaign met with tremendous success, garnering millions of impressions and an excellent click-though rate. The goal of the campaign was to position Lycoming County as a great destination for weekend visitors from within easy driving distance of the county. The headline of the campaign does exactly that, while remaining flexible enough to work with specific ads. The overall theme and headline maintained rock-solid consistency throughout, while promoting a great variety of activities such as hiking, Victorian architecture, local dining, entertainment, and more.