This newspaper advertising campaign promoted the final sale of a very well known regional jewelry artist. It consisted of “teaser” print ads and email to build expectation prior to the announcement of the actual sale items. The “Twice In A Lifetime” theme for the sale was developed from the fact that this was only the second significant sale in the 30 year career of the artist. The campaign also included outdoor and radio advertising.
http://www.jamesmeyerjewelry.com