Fairfield 30th Image TV Spot

PROJECT BRIEF

Fairfield Auto Group is the premier auto dealer in central Pennsylvania, providing its customers with vehicles from many excellent brands including Ford, Chevrolet, Toyota, Chrysler, Dodge, Jeep, Ram, Cadillac, Honda, Hyundai, BMW, and Volkswagen. Eight Fairfield locations serve people all over the region in Williamsport, Montoursville, Muncy, Lewisburg and Danville. Impact started their tenure with Fairfield Auto Group at a crucial time in the company’s history; Fairfield was celebrating its 30th year in business. Impact brought their unmatched creative and video production skills to bear and produced this spot in record time and well under budget. This highly effective spot combines motion graphics, sound effects, manufacturer running footage, in-house produced video footage and scripting to drive home the image of a very well-established, community-based automotive dealership. Impact’s media team aired this spot on several high-rated news programming and primetime programming in a market with over 550,000 households. 

PROJECT SPECIFICS

  • MEDIA PURCHASING & PLANNING
  • AUTOMOTIVE ADVERTISING
  • BROADCAST TV COMMERCIAL
  • MOTION GRAPHICS
  • SCRIPTING & STORYBOARD
  • VIDEOGRAPHY & EDITING

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