Fairfield 30th Anniversary Logo

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PROJECT BRIEF

Fairfield Auto Group is the premier auto dealer in all of central Pennsylvania. Eight locations in Williamsport, Montoursville, Muncy, Lewisburg and Danville serve people all over the region. Fairfield provides their customers with vehicles from 13 excellent brands including Ford, Chevrolet, Toyota, Chrysler, Dodge, Jeep, Ram, Cadillac, Honda, Hyundai, BMW, and Volkswagen. Impact began handling the advertising for Fairfield Auto Group at a crucial time in the company’s history; Fairfield was celebrating its 30th year in business. Impact would need to hit the ground running, and immediately recognized that in order to commemorate such a momentous year, a special logo needed to be created to brand all advertising during the 30th anniversary year. In close coordination with key members of the Fairfield team, Impact’s graphic artists designed this logo, which blends perfectly the 30-year message and the hard-won brand recognition established by the regular Fairfield logo.

PROJECT SPECIFICS

  • LOGO DESIGN
  • AUTOMOTIVE DEALERSHIP ADVERTISING
  • BRANDING
  • GRAPHIC DESIGN
  • TYPOGRAPHY
  • CROSS-MEDIA PROMOTION

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