Electric City Kia is the premier Kia dealership in Northeast Pennsylvania. Located in the Scranton area, their position as a market leader is supported by excellent print advertising produced by Impact Advertising. This specific example was created to focus on the excellent features and benefits of the Kia brand, while also persuading the customer to visit Electric City Kia to purchase their new Kia vehicle. The subtle shading, gorgeous vehicle art and a muted color palette all combine to make this ad truly distinctive, unique and eye-catching. The reader is immediately presented with the pricing options and vehicle model, with each vehicle’s safety and durability accolades highlighted to further emphasize the great value available at Electric City Kia. This ad ran in newspapers covering the entire Wilkes-Barre, Scranton area for two months, totaling over 740,000 impressions.