Impact developed this direct mail for a Williamsport, PA based flooring store that needed it turned around in a short amount of time to meet an upcoming sale deadline. Impact not only delivered this piece on time, but also refined the list of recipients based off of client supplied criteria such as demographics, psychographics, and geographics. The mailer was therefore delivered only to pre-qualified households who were highly likely to purchase flooring keeping the ROI as high as possible. The client was thrilled with the excellent response to this marketing effort.