Impact created this direct mailer for Buchanan Auto Park, a Chrysler, Dodge, Jeep, Ram dealership serving southern Pennsylvania and northern Maryland. The graphic treatment and red color of the headline copy, coupled with the image of the stranded motorist, create an immediate and unmistakable sense of urgency for the reader. The copy explains the solution to the problem quickly and clearly, while the reverse of the piece presents the actual discount coupon that draws customer in. This mailer produced excellent results for the dealership’s service department.
http://www.buchananautopark.com