Blue Cross & Blue Shield – Newspaper Ads

BCBS
PROJECT BRIEF

Blue Cross & Blue Shield approached Impact to create a campaign for one of their award winning hospitals, Susquehanna Health Systems, in Williamsport, PA. This campaign, “Top Surgeons, Best Outcomes” made it clear to newspaper readers that they didn’t need to travel far to get the best medical facilities and doctors in the area. The best choice for hospitals was right in their own backyard: Susquehanna Health Systems, an award winning facility with some of the best surgeons and doctors in the region.

PROJECT SPECIFICS

  • MEDICAL ADVERTISING
  • NEWSPAPER ADVERTISING
  • AWARD BRANDING
  • BLUE CROSS ADS
  • INSURANCE ADVERTISING
  • PRINT DESIGN

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