To commemorate 30 years in business, Best Line Equipment commissioned Impact Advertising to develop a brochure that would be mailed to Best Line customers throughout the state of Pennsylvania, thanking them for their loyalty and showcasing some of Best Line’s key benefits. The task was to conceptualize and execute a very distinctive piece that was still cost effective and within budget. From a design perspective, the difficult challenge was to create a sense of history and nostalgia while also conveying a high-tech, cutting edge modern feel. The artists at Impact pulled this off flawlessly, combining historic photos with a clean no-nonsense layout. The front of the mailer featured a die-cut window that revealed the Best Line logo beneath while the brochure remained closed. Upon opening the piece, however, the reader revealed the specially create 30th anniversary logo. The client was extremely please with the outcome and over 5,000 of these brochures were printed and delivered across the region.