When Best Line Equipment hosted an event at their location in Allentown, PA, they relied on Impact Advertising’s marketing expertise to make it a huge success. The event featured manufacturer demonstrations of a wide range of equipment, as well as deep discounts on inventory and multiple event-only specials. The team at Impact delivered an excellent design for a direct mail piece that promoted the event to a specific audience likely to attend this style of event. The client’s budget required the mailer consist of a single 11 x 17-inch sheet folded to 8.5 x 5.5 inches. The greatest hurdle presented by this project was displaying the high quantity of information in a readable, organized, and compelling way. As usual, the Impact team rose to the challenge. The headline on the outside of the cover grabs the recipient’s attention, and the most important information pertaining to the event is immediately below it. Once the reader opens the mailer, the offers and other details are organized into color coordinated coupons and sections, allowing a quick scan of the contents. This piece landed in the mailboxes of over 5,000 households.