Bastian Tire & Auto Centers retained Impact Advertising to handle all aspects of the company’s advertising and promotion. This design for a billboard was part of a two-month campaign to boost spring service business for the client. The “Bring It To Bastian” slogan and graphic was developed by Impact to convey to the customer that Bastian is THE destination for all automotive service needs. The lead-in headline catches the motorist’s attention and clearly states the message of the campaign, while the appearance of the “Bring It To Bastian” graphic drives home the message that Bastian is the place to service your vehicle. This outdoor component of the campaign was highly visible with over 1,400,000 estimated views.