Our Cutting Edge New Website…
“Everything old is new again…” and so it goes with our website. We’ve created and built a brand new website to stay on the cutting edge of the continuously changing online community. This site features a robust content management system, allowing us to quickly and easily change information on the fly while also getting more information to our customers as it is requested. We’ve added a new and powerful portfolio solution as well, so not only can you browse our sample work with ease, it is also fun to look at and maneuver. Lastly, we updated and created a more relevant, up-to-date and active social media presence across the board.
For anyone’s online presence, it is important to keep up with the ever changing algorithms that run search engines… And it was our turn for an upgrade. Search engines modify the way people find the content they’re looking for when they type into a search bar. Over the past few years, search engine algorithms have changed so radically that you need to almost constantly update your coding to reach your intended audience. The days of injecting as many keywords as possible into the coding of your site just don’t exist anymore. The search engines had to get smarter, faster, and more reliable to combat these faulty, keyword heavy results. Now, we are building brand relevancy. We are a leader in the advertising industry and this website is a working example of those well honed skills.
New CMS and Portfolio Feature
Our new CMS (Content Management System) is a big upgrade for the website. A CMS makes it much easier to edit copy, photos, and information on a website, even for someone less experienced. Our goal was to make it so that the content of our website could be changed by more than just our web development team when needed. Now other staff members can access the website and make simple changes, leaving our web development team to deal with the more important things: our customers. We can get new information from internet searches much faster now too, in a matter of minutes to be exact.
Along with the CMS, we’ve added a new portfolio feature that allows you to browse our work in several different ways. If you only want to see work that we’ve done for billboards, direct-mail, or television for example, the new feature can show you those specific pieces without displaying work that you don’t want to see at the time. If you do however find yourself wanting to see all of our sample work at once, that is an option the feature can handle swiftly as well. Looking to see if we’ve designed strictly within your job industry? Our portfolio now has the capability to show you examples of our work in various particular industries. So, whether you’re in the medical field or automotive industry, you can see all or some of the work we’ve created for companies just like yours by using our new categorized system. You’ll see television commercials, websites, newspaper ads, direct-mail, brochures, and more examples that are specific to you and the industry you work under.
Revamping Our Social Media
Over the past few years, having a social media presence has become an imperative part of the online marketplace. Just as we explain to our customers on a daily basis how important it is to remain active in your social endeavors, we too are taking advantage. We’ve merged our previous social pages together to create a cohesiveness in our brand across all of our social media platforms. If you haven’t already noticed, we’ve incorporated a full scale e-mail marketing campaign featuring some of our latest blog postings and news to keep our readers engaged and in-the-know.
Big things are happening around the office at Impact Advertising, so keep reading our e-mails, blog posts, and staying in touch… and thank you for checking out our brand new website at www.Impact-Ad.com!